Honest SEO Cover

Honest SEO

An ebook to help you improve your SEO strategy by focusing on best practices and user experience.
DRM free PDF delivered instantly after purchase. Purchases are per-person and can be used on unlimited devices.

“Reading gethonestseo.com by @matthewcrist. It's the Design Is A Job of SEO. No bullshit, just good content.”

@astachel via Twitter

“If you read, dislike BS, and care about SEO, you should buy gethonestseo.com”

@stonehippo via Twitter

What is Honest SEO?

A solid SEO strategy can power sales and traffic generation for your site. I've always belived that the best SEO is the simplest SEO. Recently, the search engines have been making changes that support this theory.

There are many variables to consider when mapping out your SEO plans and it can be confusing to know what is a best practice versus what might get you into trouble with the search engines. I've spent many years helping clients build strong SEO through great user experiences.

This book will guide you through the best SEO strategies to ensure that your site ranks consistently well for years to come.

Who should read Honest SEO?

Honest SEO was written for the site owner who is looking to future proof their SEO. The book focuses on combining the search engine's best practices with providing great user experiences which I have found works well for SEO.

The goal of this book is not to ensure that you have #1 rankings for whatever keywords you wish. This book will not help you decide which keywords best fit your site. This book will walk you through getting your SEO setup for consistent rankings that will survive updates like Google's Penguin or Panda.

You do not need a deep technical skillset to understand the concepts of this book.

Book Outline

  1. Introduction
  2. What is SEO?
    • The state of the field
    • What do search engines want?
    • Which search engines matter?
  3. Onsite SEO
    • URL Structure
    • Markup
    • Internal Linking
  4. Page Speed
    • Where's the bottleneck?
    • Caching
    • Reduce the HTTP requests
    • Thick Content
  5. Backlinks
    • Diversify. Diversify. Diversify.
    • Backlink Relevancy
    • The Blog Comments Myth
  6. The Sandbox
    • It's you, not them
    • Getting out of the "sandbox"
  7. A Brief Word On Responsive Design
  8. Resources

Reasons to Buy

There are many reasons to buy this book if you are in charge of, or have some say in how your site's SEO is managed. This book will help you:

Download a Sample

If you're not sure about buying the book, here is a sampling that you can download as a PDF for a quick read. This is chapter 1, which is a brief primer of SEO and where SEO stands today.

The book itself is currently 65 pages long and is available as a DRM free PDF. Kindle owners can buy directly from Amazon. Purchases are per-person and can be used on unlimited devices.

About the Author

Honest SEO is written by Matthew Crist. He is a Principal Consultant, User Experience at Cantina in Newton, MA and lives in Boston, MA with his wife Megan and son Phineas.

When not building the future at Cantina, he can often be found writing about design and development at Uncluttah, posting short ideas to Twitter, or Dribbbling.